This policy explains how Kleber New Material Technology Co., Ltd. uses cookies and similar tracking technologies on our website to improve your experience and ensure legal compliance.
Last updated: January 2025
Effective Date: January 1, 2025
GDPR & CCPA Aligned
Section 01
What Are Cookies?
Cookies are small text files placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.
Cookies may be set by the website you are visiting ("first-party cookies") or by other organizations whose services are embedded in the page ("third-party cookies"). They can be stored for varying lengths of time -- some expire when you close your browser ("session cookies"), while others persist for a defined period ("persistent cookies").
Important: Cookies do not contain executable code and cannot carry viruses or install malware on your device. They are simply data files used to recognize and remember your preferences.
Section 02
How We Use Cookies
Kleber New Material Technology uses cookies and similar technologies for the following purposes:
Website Functionality
Ensure core website features operate correctly, including navigation, form submissions, and language preferences.
Performance & Analytics
Understand how visitors interact with our site -- which pages are most visited, how long users stay, and where they navigate from.
User Preferences
Remember your settings and preferences so you don't need to re-enter information on subsequent visits.
Security
Detect and prevent fraudulent activity, protect against unauthorized access, and maintain the integrity of our digital services.
Section 03
Types of Cookies We Use
Category
Purpose
Examples
Duration
Required
Strictly Necessary
Enable core functionality such as security, network management, and accessibility.
session_id, csrf_token
Session
Always On
Performance
Collect anonymous data on how visitors use our website to improve performance.
_ga, _gid, _gat
Up to 2 years
Optional
Functional
Remember user preferences such as language selection and region settings.
lang_pref, region
1 year
Optional
Marketing
Track visitors across websites to display relevant and targeted advertisements.
_fbp, ads_id
Up to 90 days
Optional
Section 04
Third-Party Cookies
Some cookies on our website are set by third-party services that appear on our pages. We do not control these cookies and they are subject to the respective third-party's privacy policies. We work only with reputable partners who comply with applicable data protection regulations.
Google Analytics
Provides aggregated, anonymized data on website traffic and user behavior. Data is processed in accordance with Google's Privacy Policy. IP addresses are anonymized.
Live Chat & Support Tools
Customer support platforms may set cookies to maintain chat session continuity and improve support quality. These cookies do not collect personal data without your active engagement.
Embedded Media
Embedded videos or media content from platforms such as YouTube or Vimeo may place cookies when you interact with embedded content on our site.
Section 05
Your Choices & Controls
You have the right to control how cookies are used when you visit our website. Below are the options available to you:
Cookie Consent Banner
When you first visit our website, a consent banner will appear allowing you to accept or decline non-essential cookies. You may update your preferences at any time by clicking the "Cookie Settings" link in the website footer.
Browser Settings
Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies, or to alert you when cookies are being sent. Instructions for common browsers:
Please note: Disabling strictly necessary cookies may impact the functionality of our website and prevent certain features from working correctly.
Section 06
Retention Periods
We retain cookie data only for as long as necessary to fulfill the purposes for which it was collected. The retention period depends on the type of cookie:
Session Cookies
Deleted on browser close
Analytics Cookies
Up to 24 months
Functional Cookies
Up to 12 months
Marketing Cookies
Up to 90 days
Consent Records
Up to 36 months
Section 07
Legal Basis for Processing
Our use of cookies is governed by applicable data protection laws, including the European Union General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and China's Personal Information Protection Law (PIPL). The legal basis for our cookie usage is as follows:
Legitimate Interest
Strictly necessary and security cookies are processed under our legitimate interest to operate a secure, functional website.
Consent
Analytics, functional, and marketing cookies are only placed after you have provided explicit consent via our cookie banner.
Compliance
Certain cookies are required to comply with legal obligations, including audit trails and consent record-keeping under GDPR Article 7.
Section 08
Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. When we make material changes, we will:
Update the "Last Updated" date at the top of this page
Display a prominent notice on our website notifying users of the change
Where required by law, seek renewed consent from users for new types of cookies
We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies. Your continued use of our website after any changes constitutes your acceptance of the updated policy.
Section 09
Contact Us
If you have any questions, concerns, or requests regarding this Cookie Policy or our data processing practices, please contact our Data Privacy team:
Contact Person
Tom Wang
Data Privacy Representative Kleber New Material Technology Co., Ltd.